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Marketing Heritage: Archaeology and the Consumption of the Past

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 | #1220733 in Books |  AltaMira Press |  2004-08-27 | Original language:English | PDF # 1 |  9.09 x.66 x6.12l,.98 | File type: PDF | 328 pages

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||5 of 5 people found the following review helpful.| Baram and Rowan come out with an informative compilation|By Steve|This book is a comprehensive introduction to a group of case studies that focuses on the constant influx of heritage management issues. The book seeks to present and provide commentary on contributions both positive and negative, and on how to solve them. Commodification and consumption of international past is a

What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing loc...

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