[PDF.77ia] Marketing the Moon: The Selling of the Apollo Lunar Program (MIT Press)

Marketing the Moon: The Selling of the Apollo Lunar Program (MIT Press)

[PDF.tm17] Marketing the Moon: The Selling of the Apollo Lunar Program (MIT Press)

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 | #433906 in Books |  The MIT Press |  2014-02-28 | Original language:English | PDF # 1 |  11.36 x.72 x9.82l,1.68 | File type: PDF | 144 pages

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||15 of 15 people found the following review helpful.| Terrific|By Gary Milgrom|This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of public relations people ("We put out news releases, not press releases.")

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In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the ...

You easily download any file type for your device.Marketing the Moon: The Selling of the Apollo Lunar Program (MIT Press)   |  David Meerman Scott, Richard Jurek. A good, fresh read, highly recommended.

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